Jim Beam was a financially challenged job where we had to really make maximum use of our budget.
Our task was to take a mower, make it generic and Jim Beam Branded, This was done with a wrap. In order to fit through doors the blade basket had to be cut in the middle and re-welded back together in order for our mower to ride through various passages like an elevator, closet door, and Bar entryway.
In addition to this, We had to create a frag wall set inside an existing set piece at a stage to make the transition from a bar into a living room.
The trailer started life as a standard Amazon sourced item, but we shortened the tongue to make the trailer closer to the tractor pulling it.
The crate mockup we made was far too high to my liking and since moving the axle line of the trailer was impractical, we channeled the box around the existing trailer platform to make it look lower.
Since the client provided only 13 bottles of product to use, we made a polystyrene peg board to hold each bottle firmly as the trailer moved. Cinema Ice was added to make it look like the bottles were deeply encased in our trailer/cooler.
First mockup too high
Final configuration, box channeled over existing pan
Trailer box painted
Using foam to make the 13 bottles fit in a cinematic layout
Welding the narrowed blade holder
Narrowed blade holder ready for paint
Set within a set being built
Set walls in place testing out the move
